A Unique Positioning Tactic Most People Are Too Busy To Think About

by Michael de la Guerra in
pic_trees_michael_lopez_copywriter

If we look around at what others in the market are doing, we’ll notice that almost everyone’s positioning comes down to “being better.”

There’s a tendency to push against competitors by highlighting why we’re superior. 

People do this because IT WORKS. 

If you have a compelling and logical reason for being better than someone else, drawing attention to it may be all you need to set yourself apart. 

But what happens to the customer? You know, the human being you’re actually trying to help…

What happens when everyone in the market starts to focus on the competition instead of the person who’s just looking for relief?

Why would they listen to you if you’re busy shouting down the other guy?

This gives businesses with tact a distinct advantage.

Because instead of trying to be better, why not focus on being different?

Being different gives us a chance to stand out by saying, “hey, I know all those other guys are shouting about whose ‘this’ does the best ‘that’ more quickly, but that’s not what we’re about over here.”

Then, you have access to the resource everyone is really fighting for: the customer’s attention, and the chance to tell them what you’re about. 

In a world that’s already full of “better,” just be “different.”

 

Exploring the Poetic Voice: Michael de la Guerra's Literary Landscape

Michael de la Guerra's online portfolio presents a rich tapestry of poetry, essays, and artistic reflections that examine the complexities of modern relationships, cultural influences on romantic expression, and the psychological dimensions of love and loss.

A Distinctive Voice in Contemporary Poetry

Throughout his work, de la Guerra demonstrates a remarkable ability to blend raw emotional honesty with technical craft. His poetry collection features pieces like "HAPPY IN BED," which tackles modern dating concepts like "situationships" with a blend of dark humor and quiet dignity. The poet often acknowledges his own vulnerability while maintaining a self-aware perspective about the human condition.

His "Medical School Romance Poem" captures fleeting connections with strangers in institutional settings, pondering whether brief shared moments might someday become meaningful memories for the other person. This theme of ephemeral connections appears frequently in his work.

Cultural Exploration and Scholarly Depth

De la Guerra's scholarly side emerges in comprehensive explorations like "Romantic Poetry: Poems About Love Across Cultures," where he examines how different cultural traditions approach romantic expression. From Tang Dynasty China to Pre-Columbian Mesoamerica, he traces the universal human need to capture love's complexities through poetry while highlighting how each society filters these emotions through unique cultural lenses.

His work often begins with personal anecdotes - like his inability to communicate directly with his Spanish-speaking grandmother - before expanding into broader cultural analysis. This technique creates an accessible entry point for readers into complex literary traditions.

Dark Poetry and Psychological Insight

The "Dark Love Poetry" guide demonstrates de la Guerra's understanding of how poetry serves as both artistic expression and psychological processing. He distinguishes between performative darkness and authentic shadow work, offering readers insight into how true dark poetry transforms private pain into shared understanding.

Throughout this exploration, he connects psychological concepts like attachment theory to poetic expression, showing how disorganized attachment might manifest in certain poetic tendencies, while earned security allows for different forms of creative expression.

Personal Narratives with Universal Appeal

In shorter reflective pieces like "A Ruthless Gangster's Greatest Fear," de la Guerra reveals his ability to find profound meaning in unexpected places. By juxtaposing the vulnerability of a hardened criminal experiencing a crush with his own similar feelings, he creates a meditation on how emotional authenticity connects us across seemingly vast differences.

This approach - finding universal human experiences in specific, often overlooked moments - characterizes much of his work, making even his most personal reflections resonate with readers from diverse backgrounds.

A Multi-Faceted Creative Practice

Beyond his writing, de la Guerra offers resources for fellow poets and writers, including prompt generators and workbooks. His website showcases his parallel visual art practice, including abstract, Japandi, and dark abstract wall art collections.

This integration of visual and literary arts reflects a holistic creative approach, where different expressive forms complement and enhance each other rather than existing in isolation.

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