PRIVACY POLICY 

Last updated: JULY 2026

This Privacy Policy describes how Michael de la Guerra ("Company," "we," "us," "our") collects, uses, and discloses your information when you use michaeldelaguerra.com (the "Service"), and explains your privacy rights.

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

  • Company refers to Michael de la Guerra (d/b/a Michael de la Guerra), based in Los Angeles, California.

  • Cookies are small files placed on your device by a website to store details of your browsing activity.

  • Country refers to California, United States.

  • Personal Data is any information relating to an identified or identifiable individual.

  • Service refers to the website michaeldelaguerra.com.

  • Service Provider means any third party that processes data on our behalf to help us operate the Service.

  • Usage Data refers to data collected automatically through use of the Service.

  • You means the individual using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data. While using the Service, we may ask you to provide certain personally identifiable information, including:

  • Email address

  • First and last name

  • Shipping address, city, state/province, ZIP/postal code

  • Payment information (collected and processed directly by our payment processor — see "Payment Processing" below; we do not store your full card details)

  • Usage Data

Usage Data is collected automatically and may include your IP address, browser type and version, pages visited, time and date of visit, time spent on pages, device identifiers, and other diagnostic data.

The Third-Party Services We Use

We work with the following third-party services, each of which processes certain data on our behalf:

  • Squarespace — website hosting, site infrastructure, and (via Squarespace Payments/Stripe) payment processing.

  • Stripe — payment processing for purchases made directly on the Service and through Systeme.io checkouts.

  • Systeme.io — checkout pages for certain limited-time offers and multi-step funnels; payments are still processed through our connected Stripe account.

  • Mailchimp — email marketing, including welcome sequences, waitlists, and post-purchase communications. If you sign up for a free print, join a waitlist, or make a purchase, your email address and related details may be added to our Mailchimp audience.

  • Zapier — automation that transfers data between our website forms and Mailchimp so your information reaches the correct email sequence.

  • Our AI-assisted creative tools — the interactive Poetry Prompt Generator and related tools on the Service are powered by a third-party AI tool provider (and underlying AI model providers). If you use these tools, your input is sent to that provider for processing. See our Terms & Conditions, "AI-Assisted Tools," for more detail.

  • Google Analytics / Google Tag Manager — website traffic analysis.

We require these providers to only use your information for the purpose of providing services to us, and not for their own independent marketing purposes, except where you have separately agreed to that (for example, subscribing to our Mailchimp list).

Tracking Technologies and Cookies

We use cookies and similar tracking technologies (including web beacons) to operate and improve the Service. These include:

  • Necessary/Essential Cookies — required for core site functionality (e.g., checkout).

  • Cookie Notice Acceptance Cookies — remember your cookie consent choice.

  • Functionality Cookies — remember preferences to personalize your experience.

  • Analytics Cookies (Google Analytics) — help us understand how visitors use the Service.

You can control cookies through your browser settings and through the cookie preference banner on our Service. Declining non-essential cookies will not affect your ability to browse or make purchases.

Use of Your Personal Data

We may use Personal Data to:

  • Provide, operate, and maintain the Service

  • Process and fulfill your orders, including shipping and payment

  • Send you transactional communications (order confirmations, shipping updates)

  • Send you marketing communications — including welcome sequences, waitlist updates, and promotional emails — if you have opted in by joining a list, waitlist, or making a purchase. You can unsubscribe at any time using the link in any marketing email, or by contacting us directly.

  • Respond to your inquiries and manage your requests

  • Analyze site usage and improve the Service

  • Evaluate a business transfer, merger, or acquisition, if applicable

We do not sell your Personal Data to third parties for their own marketing purposes.

Retention of Your Personal Data

We retain Personal Data only as long as necessary for the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Usage Data is generally retained for a shorter period unless needed for security or legal reasons.

Transfer of Your Personal Data

Your information is processed in the United States and may be transferred to and maintained on servers located outside your state or country. By using the Service, you consent to this transfer.

Delete Your Personal Data

You have the right to request deletion of the Personal Data we hold about you. To do so, contact assistant@michaeldelaguerra.com. We may need to retain certain information where we have a legal obligation to do so.

Disclosure of Your Personal Data

We may disclose your Personal Data in connection with a business transfer (merger, acquisition, asset sale), if required by law or valid legal process, or where necessary to protect our rights, investigate wrongdoing, or protect the safety of users or the public.

Security of Your Personal Data

We use commercially reasonable measures to protect your Personal Data, but no method of transmission or storage over the internet is 100% secure, and we cannot guarantee absolute security.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we have collected about you and how it's used

  • Request deletion of your personal information

  • Opt out of the "sale" or "sharing" of your personal information (we do not sell your personal information)

  • Not be discriminated against for exercising these rights

To exercise any of these rights, contact assistant@michaeldelaguerra.com. We will respond within the timeframe required by California law.

Children's Privacy

The Service is intended for users 18 and older and is not directed at children. We do not knowingly collect personal information from anyone under 13. If you believe a child has provided us with Personal Data, contact us and we will take steps to delete it.

Links to Other Websites

The Service may contain links to third-party websites not operated by us. We are not responsible for the content or privacy practices of any third-party site. We encourage you to review the privacy policy of every site you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the "Last updated" date. For material changes, we will provide additional notice, such as a prominent notice on the Service or an email, where appropriate.

Contact Us

If you have questions about this Privacy Policy, contact us at:

assistant@michaeldelaguerra.com

MICHAEL LOPEZ d/b/a Michael de la Guerra 7015 Lanewood Ave, Los Angeles, CA 90028, United States