His signature technique captures beauty hidden in the overlooked details of an image, magnifying its color, texture, and “aesthetic consistency.” The visual result overlays the characteristics of realism captured by the camera with a rich painting-like quality, turning each frame into a vivid memory to be displayed however you like, forever.
Then let an artist treat them like works of art.
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Let's face it: You don't need to be an expert to know when a photo looks amateurish.
The Fine Art & Museum-Grade approach just means the photoshoot is done with a certain level of creativity, with focus on maintaining image quality.
Fine Art photography describes images taken at the creative direction of the photographer.
Which means they came up with an artistic approach that was unique to them for the final shots.
"Museum-Grade" refers to the level of detail retained in the photo.
Museums have strict standards for how they capture works of art to print out for reproduction, or when printing photographs for display in a gallery.
Images undergo several rounds of color-matching, and are only printed with the highest quality ink, on archival grade materials.
Which means the photos themselves must be taken with this in mind: the photographs must be in high enough resolution to capture every pixel (the teeny tiny bits of a whole picture) without it distorting during the printing process.
Any photo shot should have the ability to be blown up for display on a large wall, somtimes even covering entire sides of buildings.
Not all photographers are equipped with the right kind of camera and know-how to take photos on that scale.
Taking that approach with more simple photoshoots not only results in beautiful images, but also helps communicate emotion.
The more detail we can process, the better we can understand the story being told in the photo.
And taking that approach into, say, real estate photography, gives the photographer the ability to draw attention to the most impressive features of a room, house, or yard, for instance.
Forensic photographers are another example. They must take photos of crime scenes exactly as they appear.
But those photos will likely be used to tell the story of what happened at the scene later in court; specific shots will be chosen and edited to add extra weight to the narrative being told.
Brightness, dark lines, shadows, and other details will be enhanced to draw attention to important elements of the image.
The ability to enhance specifics in such a way is what I call magnifying the photograph's “Aesthetic Consistency.”
This photo taken of investigators upon finding a dead Kurt Cobain was the shot released to the public. The quality of this photo conveys so much emotion, with feelings of loneliness and isolation very palpable. There were likely other shots taken at the scene, but this is the one that sticks because of its Aesthetic Consistency
Even maternity shoots and wedding sessions benefit from the creative and detailed approach to push the boundaries of aesthetic consistency.
Many of the photographers who employ creative techniques in those areas capture images that are quite breathtaking.
An empty lot for sale could just be an empty lot like this:
But with a more creative approach, that empty lot can instantly become more valuable:
If you’re fine settling for average, then by all means, take some average pictures and toss an Instagram filter on it to make yourself feel better.
But if you'd like to capture the extraordinary details hidden within every image, and you'd like to:
Go with high-quality photographs that will stun you every time you glance into the frame where your memory will live, forever.